Word: boycotts
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...right to become official suppliers to the U.S. team and use the Olympiad symbol in advertising. It also charges an additional $250,000 or more for permission to run consumer-sales promotions tied to the Games. None of the payment is refundable even if American athletes boycott Moscow. The Chicago firm VPI, Inc., for example, has stockpiled 28,000 mugs and 15,000 key rings emblazoned with the Olympic design or drawings of Misha the bear, the Games' official mascot...
Thirty-four small companies have formed the Olympic Boycott Recovery coalition to demand Government relief for losses resulting from the Carter boycott. Executive Director Daniel Johnson claims that the embargo will cost his members $5.4 million in unrecoverable costs and $10 million in lost sales...
...some firms, though, the Olympic boycott may mean more than just a temporary setback and the ruination of an expected sales bonanza. Levi Strauss's negotiations to build a blue-jean plant in the Soviet Union could be damaged by the boycott. Coca-Cola saw the Olympics as its first major penetration of the Soviet market, which Pepsi-Cola so far has cornered. The company had already sent Moscow large supplies of the concentrated Coke syrup. But last week Chairman J. Paul Austin told his old friend and fellow Georgian Jimmy Carter that the company would abide...
With less than four months to go before the Moscow Olympics, just about the only people sweating harder than would-be Olympic athletes are the American officials trying to keep them from going. Last week the U.S. pressed its boycott campaign while plans for a counter-Olympics inched along and undecided nations continued to pass the baton. Among the week's setbacks, standoffs and small triumphs...
...Washington, about 100 athletes, coaches, trainers and sports officials invited to the White House to discuss the boycott greeted President Carter with stony silence as he entered the East Room. In his 20-minute appeal, Carter said he understood their disappointment, but asserted that no matter what other athletes attend the Moscow Olympics, "ours will not go . . . the decision has been made." He hoped that alternate games would compensate, and even promised special recognition for anyone who attended. But in an informal poll afterward, only 29 supported the U.S. position...