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...advertising balloon floated aloft in the company's home state of Colorado last month, football fans booed in Denver's Mile High Stadium. Reason: for nearly nine months the Adolph Coors Co. brewery, the world's largest, has been the target of an unusual strike and boycott that are supported by a formidable, if somewhat incongruous alliance of activists that includes women's groups, Chicanos, homosexuals and civil libertarians. The issue is not wages but the right of privacy. In fact, the average salary at the company, which has been controlled for three generations...

Author: /time Magazine | Title: Nation: Bitter Beercott | 12/26/1977 | See Source »

Indeed, bartenders in the West are serving up plenty of Coors these days. Bellying against a bar in Los Angeles, Plumber Wallace Wirtzberger declared: "I could care less about the strike or boycott. I'm going to keep drinking Coors." Paul Newman, a frequent backer of liberal causes, disagrees. Says he: "All the good things about Coors are simply outweighed by the company's violations of people's privacy and rights." Newman now drinks Budweiser...

Author: /time Magazine | Title: Nation: Bitter Beercott | 12/26/1977 | See Source »

Because of widespread indignation over the tests among liberals, the strikers have many sympathizers. Gay rights groups say they have persuaded 100 bars in San Francisco to stop selling Coors. In Los Angeles, feminists have joined the boycott to protest the polygraph exams and Joseph Coors' backing of Phyllis Schlafly, the leader of the anti-Equal Rights Amendment forces. The Los Angeles chapter of the National Organization for Women has asked ERA supporters to bring aluminum cans to a Coors recycling center and demand that the company pay for them with checks made out to the local...

Author: /time Magazine | Title: Nation: Bitter Beercott | 12/26/1977 | See Source »

Peter Coors, 31, the company's marketing vice president, concedes that the boycott has been painful: sales in California, which account for almost 45% of the company's volume, are down by 15%. A possible settlement is complicated by the company's demand that the union accept an open shop, which became a management goal after 53% of the strikers crossed picket lines and returned to work last spring. But Peter Coors thinks that Coors has weathered the worst. Says he: "If we've been hurt, then we've been hurt as much...

Author: /time Magazine | Title: Nation: Bitter Beercott | 12/26/1977 | See Source »

...overture. As days went by, the pressure on Israel to react grew and grew. What was needed from the Israelis was concessions that would be sufficiently important to allow the negotiating process to continue-if possible, with the support of Syria and the other Arab states that chose to boycott the Cairo conference. Begin recognized the challenge and, according to aides, relished the idea of going down in history as a peacemaker. Since their Jerusalem meeting, he and Sadat had continued to communicate in secret. But Begin also knew that the hours were running short. Said his Foreign Minister, Moshe...

Author: /time Magazine | Title: MIDDLE EAST: Menachem Begin's Big Blitz | 12/26/1977 | See Source »

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