Word: boyds
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Dates: during 1940-1949
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CATHARINE M. BOYD Devon...
...hard-riding, straight-shooting cowboy, William ("Hopalong Cassidy") Boyd has been the star of dozens of B movies. Last week, as Cowboy Boyd strode into New Orleans' D. H. Holmes department store, the fanfare would have done justice to a Technicolored A production. He was there to plug his Hopalong Cassidy boots, spurs, shirts, toy guns and some 37 other cowboy items for moppets, and 50,000 fans and customers were on hand to say howdy...
...boss of Hopalong Cassidy Enterprises, which gets an average 5% royalty on all sales of Hopalong cowboy goods, Boyd is the latest rider in a rich new stampede. While other retail sales have slumped, cowboy clothes and gadgets have gone galloping ahead. In the first 45 days they were on the market, $1,000,000 in Hopalong Cassidy items were sold...
Thanks to Television. With help from Boyd, and such other horse-opera stars as Roy Rogers and Gene Autry, one retailer estimated the trade would sell upwards of 40 million pieces of Western gear this year. About half of all boys' furnishings will have a Western touch. Though the boom has been building for several years, one big reason for the sudden upsurge is television. Unable to get current movies, TV stations have resurrected hundreds of old-fashioned Westerns...
Ager, John Winfrid, Jr. '49, Ames, Charles Oakes '48 ocC, Bramhall, Robert Richard '49, Bullard, Frederic Keil, Jr. '46 ocC (Captain), Combs, Preston Craig '50, Frey, John Marshall '50, Gordon, David James '51, Hatton, Richard Davis '49, Higgins, Linnaces Boyd '49, Hughes, Hillard Withers, Jr. '50, Key, David McKendree, Jr. '49, Reese, James Mitchell, Jr. '51, Robb, James Hampden, Jr. '50, Swartzman, Howard Lynn '47 ocC, Toblas, Paul Henry '51, Zinsser, Thomas Wood '50, Laud, Skiddy Marden '51 (Manager...