Word: boyds
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...covers of TIME magazine have in my opinion always been most outstanding and timely. However, with William "Hopalong Cassidy" Boyd, your artists have reached an apogee . . . The accompanying article was, of course, excellent...
...Boss Wasn't Interested. Sam Newhouse plans to make few changes in the paper. Ernest Boyd MacNaughton, liberal president of Portland's Reed College (TIME, May 3, 1948) as well as chairman of the board of Portland's First National Bank, will stay on as president. The editorial staff will be virtually unchanged. As is his custom, Democrat Newhouse will keep his distance from most editorial decisions (most of his papers are independent Republican), but will keep close tabs on everything else as he does on his other papers...
...sanctity of this semi-mystical relationship goes beyond mere words. When a department-store manager suggested that crowds which had come to see Hoppy were duty-bound to buy something in return, the people's friend promptly punched him in the nose. A fortnight ago in Manhattan, Boyd attended an evening performance of the new Ethel Merman musical, Call Me Madam. Crowds in the lobby immediately crushed around him, but when the manager tried to extricate him he roared: "Hey-you! Let go my sleeve. These are my friends, my friend, and I'll come into your theater...
...Last Roundup. Although Boyd takes a human delight in making a fast buck, his attitude toward the licensed products which made him most of the $800,000 (before taxes) he earned this year is one of really Hoppy-like restraint. He has refused to license bubble gum, sharp-pointed tops, and nine out of ten of the other products on which he has been asked to put his name, and has insisted on reasonable prices and good quality before giving his blessing to manufacturers...
Part of this attitude may well stem from pure Hopalongishness-a state of mind which has caused Boyd to cease all personal appearances at which his "friends" are charged an admission. But part of it is shrewd business practice. Boyd has no illusions that his popularity can continue at its present rate and he hopes to convert Hoppy from a television idol into a brand name before the roof falls...