Word: boyds
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...Author Clarence Mulford's original pulp-paper stories, Hoppy had been a ragged, tobacco-chewing, whiskery cowpoke who walked with a bad limp. But Boyd made him a veritable Galahad of the range-a soft-spoken paragon who did not smoke, drink, or kiss girls, who tried to capture the rustlers instead of shooting them, and who always let the villain draw first if gunplay was inevitable...
Dreamer with a Penny. Boyd gambled everything on getting the television rights to the Hopalong Cassidy pictures, although television was only a vague dream when he began and some of his critics thought he might just as well have been buying up freight space on the first rocket to the moon. He sold his ranch, mortgaged his automobile, moved into a little four-room bungalow in the Hollywood hills (where he still lives), sank every nickel he could beg, borrow or earn into his vast and complicated project. It took almost $350,000 in all, involved years of haggling...
...Hoppy movies had never sent any motion-picture audiences home with stars in their eyes, but they electrified the junior television slave. Because children like their stories repeated, the films have increased steadily in popularity, even though some are now being televised for the third time. Almost overnight, Boyd found himself a hero-and a hero with the Midas touch...
...When Boyd went on a personal-appearance tour across the U.S., he was constantly surrounded by fearsome crowds; 85,000 people rushed through a Brooklyn department store in four short hours simply to take a look at him, and 350,000 people jammed mid-Manhattan streets when he appeared outside the New York Daily News building to advertise the Hopalong Cassidy comic strip...
This phenomenon has had almost as strong an effect on the self-made cowboy as it has on his juvenile admirers. Boyd-who, at 55, is an erect, ruddy man with a direct gaze, a quick smile, and a surprising air of authority and command-now has an almost evangelistic attitude about his success. He discusses himself in the third person-as "Hoppy" or "this character"-and seems to feel that he has retapped the same deep vein of American character which made the Old West, and that it is both his fate and his duty to strengthen the fiber...