Word: boye
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...another employee, Em (Kristen Stewart), who herself is dealing with the stress surrounding the death of her mother and her affair with the park's older, married mechanic (Ryan Reynolds). TIME talked with Mottola about the film's quirky characters, its occasional scenes of drug usage - marijuana is this boy's secret weapon when it comes to making friends at his new job - and Mottola's favorite carnival food. (See TIME's "Top 10 Movie Bromances...
...dredge up all these specific old memories, and to recreate them. I love that it's set in a different time period, when James would take this all way too seriously, shocked that all these games are rigged at the amusement park. And I love that this college boy starts thinking it through, about how much money they could possibly have lost if people could have actually won. How much: Maybe $50 in awful stuffed animals a season? I'm amused by that kind of stuff, the small observations...
...little boy is lost in a crowd - his mother is nowhere in sight. His darting, desperate eyes search for her. Where is she? Confusion sets in; the boy's bottom lip starts to quiver. Am I alone? A wave of panic. And then - tears and guttural wails...
...Forced method acting? Sure. The admakers "went to incredible lengths to make this as good of an experience as possible," says Jenna Mandel-Ricci, of the New York City Health Department's Tobacco Control Bureau. She points out that the commercial was filmed in one take - meaning the little boy went through the trauma of being abandoned only once. "This little boy is an actor," she says. "He's acted before and he's acted since." (See vintage smoking ads that promote it as a healthy habit...
...Health Department says it was looking for a way to reach smoking parents - about 400,000 of New York City's 1 million smokers live with children - when it came across the Australian footage. The little-boy ad launched the same week a new federal cigarette-tax increase went into effect - a double whammy in the fight against smoking. The New York City Health Department has fielded five complaint calls since the ad launched on March 30, a figure Mandel-Ricci says is dwarfed by the number of calls to the city's quitting-smoking line in the same time...