Word: boyer
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Alert, healthy. Bob Boyer is a Ford man. Just as he now hopes to mold his plastics into cars, his habits have been molded by constant hobnobbing with Ford...
When Henry Ford begins his daily rounds of River Rouge, his first stop is the white-walled Boyer lab, which he thinks will soon be the most renowned building on his property. When his tan, lean face bends next to Boyer's ruddy, cherubic face over the desk, they look like two schoolboys plotting a prank...
...Recently Boyer needed a 1,000-ton steel press (about the size of a ten-story building) for his plastics experiments. So Ford conspired with him to "steal" one of three giant presses then being delivered to the Production Department, had it sidetracked for Boyer's exclusive...
...never smokes nor drinks, likes the same old-fashioned dances his boss likes, even likes to eat roasted soybeans, soybean bread, soybean soup. With a soul-deep belief in every Ford dream, Boyer last week was stunned with joy. His chief gave him authority to order a complete set of dies for the first road model of the plastic automobile...
Unlike most commercial plastics, the Boyer sheets for automobiles look like polished steel. Test panels are 70% cellulose fibre, 30% resin binder, pressed into cloth. Alone the cloth has little strength. But several sheets heat-molded in a 1,000-ton press produce a material superior to steel in everything but tensile strength. It is 50% lighter, 50% cheaper, ten times stronger. Bent like a jackknife in a huge press, plastic panels snap back into shape when the pressure is released. Continual assaults with heavy axes, hammers have no visible effect on the shiny, rustless panels. Their color...