Word: boyers
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Dates: during 2000-2009
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...doing so undermines the allure of perfectly photographed people and places in marketing campaigns, which, in many cases, is what sells. A svelte model with perfect skin, for example, is likely to make you want to eat high-fiber cereal more than a model with visible imperfections. Perhaps, says Boyer, but she believes that passing enhanced imagery off as the real thing is misleading. Her proposed legislation would require doctored photos meant for public distribution to carry the warning "Photograph retouched to modify the physical appearance of a person." Anyone violating the rule could be fined about $55,000. Since...
...Boyer's effort is not motivated only by a fear that consumers are being taken for a ride. She also feels that the idealized beauty in such photos is giving people false expectations of how the world should look - and how they should look as well. Because digitally enhanced photos are often used in mass-marketing campaigns for everything from soft drinks to luxury cars to travel packages, Boyer says the images are gradually leading to a standardization of what is considered beautiful - and by extension, what isn't. (Read "In the Paris Métro, Even Dead Legends...
...advertising and marketing industries would clearly be the most affected by Boyer's proposed law. But her draft also calls for warnings on art photography, press releases and even political posters that have been similarly digitally enhanced. The French media have had fun with the possibility of warnings being placed on political ads, recalling the 2007 vacation photograph of a shirtless President Nicolas Sarkozy in Paris Match magazine in which his bulging love handles were erased to give him a hunkier form. Boyer - a member of Sarkozy's party - meets such sniggering with a swipe...
...Boyer has also authored a pending law awaiting upper-house approval that calls for prison terms and fines for people who encourage and promote anorexia, like those who run so-called pro-ana websites and blogs. However, she says her new proposal was written less out of concern that perfect figures in doctored photos were driving women to develop eating disorders and more out of a fear that enhanced images were giving the public an intentionally fabricated picture of reality. (Read "Study: Is Vegetarianism a Teen Eating Disorder...
...Boyer's proposal does happen to pass in Parliament, how likely is it that the warnings will gain acceptance in France? In a country where beauty is revered, it's hard to say how people will feel about defacing it with a large black-and-white warning label...