Word: boytoy
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Dates: during 1990-1999
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Commercial calculation is crucial for pop survival and establishing a persona. Madonna sheds images like snakeskins: the bad-girl boytoy; the sassy feminist; the confused pseudo penitent; the ambisexual flirt; the wistful sex bomb, Marilyn Monroe reborn from a peroxide bottle with a genie inside, snuggling up to Dick Tracy. She is craftier and more gifted than anyone else playing the game right now, but all her identities have one quality in common. They are teasingly, patently artificial. They insist on their own calculation. They revel in it and induce the audience to do the same...
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