Word: boyz
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...Nate Dogg on your hook, you’re guaranteed a hit. LL Cool J will never go away. And when a new trend emerges in hip-hop, Jermaine Dupri will always rip it off egregiously. This last rule applies to Dem Franchize Boyz, an Atlanta-based group that represents Mr. Dupri’s latest business interest...
...album starts out with a Pimp C sample: “Make my music for the boyz with the O’s, the old-school pros and the strip club hoes,” But in this case, the legendary Mr. Butler forgot to add, “for the Harvard freshman doing the white man’s overbite, furiously getting crunk in front of his mirror, jumping up and down and…” – well, you get the idea. In accordance with our “guilty pleasures” issue...
Dupri, the Boyz, D4L (whose “Laffy Taffy” blew up all over the country and whose cheap, minimalist sound precipitated the formation of this group), et al. have managed to make a club trend out of really weak drum machines and minimal production. It’s good business, and it works. This is the kind of music that you say you hate, but which secretly you wish you could play at full volume without fear of being smacked...
Well, actually, I can. It is commercial and mindless. I just choose not to hate on it. The fact is, when one of the four Boyz says, “I’m the best there ever was,” it’s tongue-in-cheek; he follows that with “We gotta keep this thing goin’, as long as we can.” They have no illusions about their disposability. The light-hearted, by-the-books way this album plays out ends up better than one would expect. And long after...
...bought Lil’ Jon’s and Mike Jones’ albums, and we have to pay the price for all the crunk copycats that follow in their wake. Sometimes they are good (Dem Franchize Boyz), and sometimes they are bad (also Dem Franchize Boyz, depending on your state of mind). This album is just another way for Dupri to get rich off of someone else’s original sound. But in this case, that’s okay...