Word: bp
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Dates: during 2000-2009
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...products. BzzAgent, a firm that specializes in word-of-mouth marketing, has its 260,000 volunteers submit detailed profiles about their habits and interests, which BzzAgent uses to match them to word-of-mouth campaigns for products made by companies such as Nestlé, Arby's, Philips, Kraft and BP. The so-called agents are provided with information about the clients' products and in return give detailed feedback about the conversations they have...
...Mart is not alone. In January the U.S. Climate Action Partnership, a group that includes some of the biggest corporate players and energy users in the world--Alcoa, BP America, Duke Energy, General Electric, Lehman Brothers, Caterpillar and PG&E--asked the Federal Government to act aggressively on climate change, not least by imposing legal limits on the amount of industrial carbon dioxide emissions. The corporations know there's a virtue in going green, but they're also looking for some regulatory certainty before they make massive investments. What's more, there's money to be made in the enviro...
That could take a while. Azerbaijan--which BP says stands to earn about $230 billion from BP's pipeline during the next 20 years--has rarely been independent either of Russia's influence or foreign treasure hunters. Baku's élite included the Rothschilds during the 1890s, when Azerbaijan produced half the world's oil supply. Oil production slid steadily as the Soviets let the infrastructure rot. Today hundreds of rusted oil derricks and pump jacks, many predating World War II, cram the seafront outside Baku like a scrap-metal forest, with old Soviet tractors turning several wells. The astonishing...
...rest of the country. Regular Azeris, who have an average cash income of $1,140 a year, are reeling from inflation (tomatoes have recently doubled in price). But much of Baku is upbeat and partying. "There's a mood that Azerbaijan is now sustainable," says Foreign Minister Elmar Mammadyarov. BP's operation has brought in thousands of oil workers and businesspeople, mostly British, who pack nightclubs with names like Le Chevalier and Le Mirage to dance with local women dressed in spiked boots and miniskirts. Baku's billboards announce this season's store openings, including Harry Winston, Cartier and Giorgio...
...world's oil reserves, and the oil flowing through the new West-bound pipeline still represents a mere 1% of global supply. But ultimately some of the gas from Khazakstan and Turkmenistan's much larger natural-gas fields across the Caspian from Baku could flow through BP's pipelines, turning to the West rather than to Asia. "The pipeline is changing the strategic map in a very major way," says a senior State Department official...