Word: bp
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...BP: What I try really hard to do is be five in my head, to just absolutely go to this very innocent level. I like to think that Junie B. looks at the world-and this isn't a negative comment on her-from the lowest common denominator. It's not all gray to her; it's all black and white. I think the five- and six-year-old mind-set is very much like that. You just know things very clearly, that as you grow up, get murky. I try to write her in really simplistic, very innocent terms...
...BP: They're a very, very vocal minority. The numbers of people that I hear from are so small, but the letters are incredibly mean. I'm "dumbing down the country." They really can't insult you enough. I guess there's a lot I don't understand about it. I don't think that any of those people would say, "Don't play with little Sarah next door; she's five, and she doesn't have her verb tenses down yet. No, no, no; wait until her grammar starts improving." But for some reason, if you put that same...
...BP: No. The kids would like that. I get that as a question, because they think that's going to be the next step. The reason I moved her into first grade was because I could expand the storyline from kindergarten. Now she would be a full day, she would be a full-time student, she would have lunch, she would to move along and be able lose a tooth. But second grade doesn't do the same thing. It doesn't seem to open up any more doors that aren't already opened. At some point, I'm going...
...BP: A lot of kindergarten kids can read the books, because their parents have started reading to them at home at such early ages. But I would say that second graders and third graders are the biggest fans, and of course first, because she is in first grade...
Blood is not specific about where they will invest but theorizes, for instance, that BP might have an edge over other oil companies, thanks to its interest in green technologies; Costco would be a better long-term bet than Wal-Mart because it keeps its workers happier. He and Gore even see potential for making money fighting international scourges like AIDS and malaria. "There are risks associated with these issues," says Blood, "but they are also opportunities if businesses can think about them...