Word: br
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Dates: during 2000-2009
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...That appears to be the lesson from the studio estimates issued on July 13 for the weekend box office. Brüno, the Sacha Baron Cohen docu-comedy in which an Austrian fashion journalist shoves his flamboyant gayness in the faces and other body parts of unsuspecting Americans, won the weekend with $30.4 million, a bit above most industry expectations for an R-rated provocation whose star was unknown to the mass audience until his Borat became a surprise hit in 2006, earning more than $260 million at theaters worldwide on an $18 million budget. Yet Br...
...Brüno flounced and floundered with audiences, two other behemoths stood sturdy. In its second weekend, the 3-D cartoon Ice Age: Dawn of the Dinosaurs is projected to finish right behind Brüno, at $28.5 million, for a worldwide 10-day gross of $312.5 million. And that overblown toy story, Transformers: Revenge of the Fallen, has earned more than that just in North America. In fewer than 20 days, the second Transformers has overtaken the first one in its entire domestic theatrical run and entered the all-time top 20, passing every Harry Potter and Pirates...
...pictures of outrageous Brüno promotions...
...TIME's review of Sacha Baron Cohen's Br...
...Brüno could be looked at as the third in a trilogy of films that Baron Cohen has devoted to each of the three characters he developed first on British television and then on HBO. Though Ali G Indahouse was a hit in the U.K., it went straight to video in the U.S. Borat was, of course, a global cultural and box-office phenomenon, except maybe in Kazakhstan, where some people got a bit sniffy. Both characters are too famous now for Baron Cohen to use them anymore as a lure for the unsuspecting. Before the summer...