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...That appears to be the lesson from the studio estimates issued on July 13 for the weekend box office. Brüno, the Sacha Baron Cohen docu-comedy in which an Austrian fashion journalist shoves his flamboyant gayness in the faces and other body parts of unsuspecting Americans, won the weekend with $30.4 million, a bit above most industry expectations for an R-rated provocation whose star was unknown to the mass audience until his Borat became a surprise hit in 2006, earning more than $260 million at theaters worldwide on an $18 million budget. Yet Br...
...Brüno flounced and floundered with audiences, two other behemoths stood sturdy. In its second weekend, the 3-D cartoon Ice Age: Dawn of the Dinosaurs is projected to finish right behind Brüno, at $28.5 million, for a worldwide 10-day gross of $312.5 million. And that overblown toy story, Transformers: Revenge of the Fallen, has earned more than that just in North America. In fewer than 20 days, the second Transformers has overtaken the first one in its entire domestic theatrical run and entered the all-time top 20, passing every Harry Potter and Pirates...
...hefty $42.5 million for rights to the movie and launched a worldwide marketing campaign that brought the pre-release tab to about $100 million) had two hints that things could go wrong. One was the death of Michael Jackson, which spurred the filmmakers to remove a scene in which Brüno asks La Toya Jackson for the King of Pop's phone number. (See pictures of a post-Michael Jackson family tree...
...community pretty hard and reinforce some damaging, hurtful stereotypes" - an observation that was recirculated in the Twitterverse. Barrios noted that GLAAD staffers had seen an early cut of the film, and "unfortunately, the scenes that we had the biggest concerns about remained in the film," including one of Brüno having S&M sex with his male assistant and another of Brüno holding his infant son in a hot tub with other adult males...
...TIME's review of Sacha Baron Cohen's Br...