Word: bra
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Dates: during 1950-1959
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...Harvard Liberal Union and Radcliffe Students for Democratic Action have been asked by a union organizer to march in the picket lines in a strike at the Revelation Bra Company in Cambridge this morning...
...Faith Baldwin Theater of Romance (alternate Sats. 11 a.m., ABC) hopes to mirror the rosy view of U.S. life & love that has enchanted the Baldwin millions. The first show opened with harp strings, cloud formations and a lyric hymn to Maidenform ("The dream of a bra . . . the largest-selling brassiere in the world!"), illustrated with sexy shots of bra-girls skiing, stretching, or just standing around in half-dressed hauteur...
Last week, 47-year-old Arthur Stanley Talbott told the Los Angeles Advertising Club the results of his survey on "How to Open Women's Purses.." Certain words in ads and sales talks are "repulsive" to women, he said. Examples: habit, bra, leathery, sticky, parched, calisthenics, crust, matron, clingy, model. Good sales words, which "appeal to women's hearts, emotions and vanities": poise, charm, graciousness, dainty, twinkle, hope, blush, bloom, bachelor, crisp, fairness, garden...
Must a fan dancer don bra and panties in a newspaper advertisement even though she doffs them in her act? Should a newspaper refuse to accept ads for a controversial bestseller? Could Macy's guarantee to undersell Gimbels on Page 23, while Gimbels guaranteed to beat Macy's on Page 24? Should the new antihistamine drugs be allowed to advertise that they can "cure" colds...
...were lashed securely round one's waist. Last came the ample habit-coat of heavy cloth, topped by a linen rochet and a stiffly starched barbette of cambric . . ." Discarding this medieval costume, Monica donned the fashions of the '403, beginning with "an airy nothing" and an uplift bra. "Frankly, I was appalled...