Word: bra
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Dates: during 1970-1979
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Frederick's was the first in the country to conceive crotchless panties ("an exotic addition to your wardrobe"), the inflatable bra ("blow yourself up to your favorite size"), girdles with padded bottoms ("for unrivaled curves"), foundations without any bottoms ("the living end"), bras with holes in the middle ("a Hollywood favorite...
...vulgarity, the Frederick's phenomenon is an almost perfect target for the Women's Liberation Movement. Passion fashions are clearly male-chauvinist and designed to turn females into mere sex objects. That is part of their nostalgic appeal. In the world of Frederick's, the bra not only endures, it prevails. The allure of Rita Hayworth, circa 1945, lives...
...time Tony went out with the teacher's daughter, and the tire blew out in Pierce Lane and he had to call old Mrs. Hirsch and tell her that he was stuck out on the darkest lane in Missouri with her daughter, who just happened to have broken her bra strap at a dance-and it wasn't a lie either, she had, but he caught hell for the rest of the year." The speaker begins to laugh and stares into his beer glass for a moment. "Yeah, Tony was a really good ball-player. But he could never move...
Empty streets filled with honking processions of cars, samba bands and conga dancers who happily chanted "Bra-sit! Bra-sil! Bra-sil!" In Rio, fireworks exploded in the evening sky, while air-force jets trailing plumes of smoke swooped low over Copacabana Beach. The only untoward aspect of the celebration was the toll of dead and injured. Brazilian doctors had publicly warned heart patients not to watch the match on TV, but many did anyhow and died of overexcitement. Some celebrators blew off hands with firecrackers or were trampled underfoot in the streets...
...feminist revolution. That suits her fine. Most of the revolutionaries, she says, "are just like roller-derby dropouts, or Russian pole-vaulting types." The uncharacteristic club is quickly replaced by a tickling feather. She adds: "When I make speeches I'm always asked, 'Have you burned your bra yet?' I tell them I took a halfway measure: I scorched mine on the ironing board...