Word: bra
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Sophisticated new X rays can scan bags without damaging even a roll of film, but they cost $100,000 apiece. The more practical magnetometers, ranging from $800 up to $8,000, detect any kind of metal from a traveling clock to a bra's metal hooks and eyes, and bags would still have to be opened for complete examination. To do that with every piece of luggage going aboard a Boeing 747 would mean passenger check-ins hours earlier than at present. That would eliminate the speed and convenience which are any airline's selling points...
...Bra makers have long chafed under the advertising restrictions imposed by the National Association of Broadcasters Code Authority, which must approve all television commercials. The Code Authority decrees that a live model in a bra commercial must be fully clothed and if a mannequin is used, it must be headless or armless-preferably both. In an era of explicitness-and occasionally bralessness-some bra makers are eager to push the product beyond a plastic torso or levitating apparition. Lately they have been pressing the code to its literal limit, with some strange results...
...commercial for Playtex Living Bras opens with the announcement: "And now-introducing a new way of living in comfort." It certainly is. Striding on to the home screen is a fully clothed model, smiling serenely-and wearing her bra over her dress. An ad for Maidenform uses boards painted with a series of life-size figures; the figures have bras-but no heads. A live model pops from figure to figure while making the sales appeal. Her pitch: "Maidenform's Rated X bra makes you look beautiful...
...villain has "beady, ferret eyes." His heroine wears "two wisps of bra which did little to contain the overflow of her provocative breasts." Scenes of perfervid theological discussion alternate plonkingly with episodes like one in which the p.r. man performs some ungodly acts with an ex-nun. Then Wallace stops pandering and starts attending to the plot. From there on the book takes...
...firms, telling them how to cancel their sales contracts. They urged the telephone company to cut off service to a firm that put a misleading ad in the Yellow Pages. Eventually, Schrag reports, "we had an impressive array of electronic gadgetry," including a tiny microphone that hooked onto a bra strap. "One hazard of a very young law-enforcement staff," observed Schrag wryly, was that the first time the device was to be used "our investigator forgot to wear a bra...