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Word: bra (lookup in dictionary) (lookup stats)
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...word of caution. Isotoner suits should be worn with a bra, Aris' Barbara Kling concedes, and for good reason: "Without a bra for women with a large bosom, Isotoner will flatten the bust. For women with small breasts, it will flatten the area completely...

Author: /time Magazine | Title: Modern Living: The Body Girdle | 3/27/1972 | See Source »

...bra burner I, but my attitudes have most assuredly changed in recent years. I got my comeuppance four years ago when the Viet Nam War intruded into my snug little bridge-club and bowling-league world, and my eldest child, then 21, was killed. After six months of weeping and working myself into a psychoneurotic state, I asked myself, "What the hell are you doing to yourself and your other four kids?" So at 46 I enrolled myself in college and am pursuing a career that I always wanted to try. And the kids haven't suffered...

Author: /time Magazine | Title: Letters, Mar. 20, 1972 | 3/20/1972 | See Source »

...jargon spawned by the liberationists has already moved into the vernacular. Expressions such as "male chauvinist pig (MCP)," "bra burner," "consciousness raising," "sex role," "role model," "sexist" and "sexism," "sister," "sisterhood" and "machismo" are now in common use, even among precocious preteen-agers. No cocktail party can be considered top drawer without at least one reference to the "myth of the vaginal orgasm" or to some "phallustine" (an MCP philistine). But some women want more. The language, they say, reflects centuries of male dominance, and is loaded with male chauvinist piggisms that must be thoroughly rooted...

Author: /time Magazine | Title: Modern Living: Ah, Sweet Ms-ery | 3/20/1972 | See Source »

There is no actual danger in bra-lessness, concludes Wulsin, but unfortunately, the only possible worthwhile insurance against eventual droop, especially in the large-breasted, he says, is the support of a "satisfactory brassiere...

Author: /time Magazine | Title: The Nation: Cooper's Droop | 2/14/1972 | See Source »

...doors to tell the women and girls who arrived in minis or skimpy dresses that they were "indecently dressed."* After the poor fellows absorbed innumerable punches from outraged husbands and fathers, however, the Vatican was ready to try something new-particularly with hot pants and the no-bra look in vogue...

Author: /time Magazine | Title: THE VATICAN: Sister Fiorella at the Gate | 8/16/1971 | See Source »

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