Word: bra
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Bigger things now beckon. "Boats! Yachts!" says Macqueen enthusiastically. "There's no difference, really, between knitting a boat and knitting a bra cup. The boat is about the same shape, just bigger that's all." He is hard at work on a machine to knit glass-fiber yarn into streamlined boat hulls up to 40 ft. long. "You put the garment into a mold," says Macqueen, "and plasticize it. Hey, presto! You have a yacht...
...Champagne Glass. According to their differing philosophies-and the product involved-admen appeal to vastly disparate human emotions: snobbery ("If they run out of Lowenbrau . . . order champagne''), the confusions of parenthood ("How Sears helps your daughter choose her first bra"), nostalgia ("Our beer is 50 years behind the times"), hypochondria ("Take Geritol to end tired blood"), and the competitiveness of childhood ("Every boy wants a Remco toy"). Inevitably, the most heavily used selling themes turn on three aspects of existence that particularly fascinate Americans: youth, sex and romance. Pepsi-Cola, once typed in the public mind...
...ridiculous. The warm-up has three of them trying to convince the fourth (supposedly a Russian) of the charms of English life. "Say, 'Khrushchev--[Bronx cheer]," they command. No response, "Say, 'Macmillan--Mmmmmm,' "they try again, "Macmillan--Bra-a-a-a-at!" replies the Russian...
...Bra-a-a-a-at!" replies the Russian...
Many, like Chicago's Bishop Charles W. Brashares, fear that all talk of complete merger is just that-all talk. Says Bra-shares: "Talk of unity can be a red herring to keep us from doing something that we should be doing...