Word: bra
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...keep the record straight. Formfit developed and sold the first molded bra last spring [Sept...
Last week Peter Pan Foundations, Inc. was proudly claiming to have achieved a breakthrough-a bra without any seams at all. The secret is in a new drip-dry Chemstrand nylon fiber, which, once molded, holds its shape forever. To make the bra, the lace cloth is laid over a metal replica of a well-shaped bosom. Another form, hollowed out like an Iron Maiden, clamps down and presses the cloth against the model bosom. (Most bras are cut to size 34B, the great average U.S. measurement.) When the process is complete, the curve is permanently molded into the material...
...girl in the Maidenform bra will have to be more careful from now on about the places she visits in her celebrated dreams. Singing without a blouse on in Carnegie Hall will, for example, be out. Under a New York state law signed by Governor Nelson Rockefeller last week, commercial advertisers are forbidden to use names and places of nonprofit cultural and charitable organizations without express permission. The maximum penalty: a $500 fine and one year in jail for the offender...
...technique is startlingly mature. He has a frenzied flair for sight and prop gags, but he never lets them disturb the deeper humor of the scene-many moviegoers may for instance fail to observe that the painter-hero cleans his brushes on, of all things, an old black bra...
...dreamed I went swimming in my Maidenform bra." A tip of the hat to Ida Rosenthal . . . It's about time...