Word: bra
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...founder and chairman of Maidenform Inc., the chief U.S. brassiere manufacturer and the originator of the modern bra. "Nature has made woman with a bosom," says Mrs. Rosenthal, "so nature thought it was important. Who am I to argue with nature...
...million, expects a 5% increase in sales this year. Most of it came from the world's best brassiere customer, the U.S. woman. Maidenform's average customer is 24-25 years old, wears size 34B, and frequently (one customer in eight) wants padding in her bra. She is also hard to please. "A woman," says Mrs. Rosenthal, "is a very funny creature. You have to sell her the right size and right type, but what she wants to hear about is fashion. Not only do you have to be a designer; you have to be a psychologist...
...Allied Artists' warlike Hell to Eternity, Actress Patricia Owens does a bump-and-grind sequence in bra and panties for alien observation, is seen only from the neck up in the U.S., or. in long shots, wearing a bra and half-slip. Soon after that, for export only. Actor Jeff Hunter reaches skillfully behind her back, at which moment the U.S. version fades out, but in full detail the subsequent unhooking ceremony is seen and heard around the world...
Psycho (Alfred Hitchcock; Paramount) at first seems to be a typical Hitchcock spine tingler, whose moral is that heaven may protect the working girl but not if she takes long lunch hours in hotel rooms. The film commences with Janet Leigh bouncing about in her bra while her lover (John Gavin) tries to persuade her to take an early dinner as well as a late lunch ("We could laze around here"). She says pettishly that she wants to get married. He explains that he has no money. That afternoon she steals $40,000 from her boss's real estate...
...Netty, a French brassière, is displayed by a curvy salesgirl busily selling ties to two gallant Gallic gentlemen. Ever so often, as the salesgirl writhes closer to the counter, she dissolves like a nervous ghost, leaving only a suddenly unoccupied bra for her customers to gape...