Word: bra
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Detroit's Charles Langs, who invented a stick-on, strapless bra named "Poses," but came a cropper when he tried to market it (TIME, Aug. 29), sold out to Textron Inc. The price: $70,000 in cash and the prospect of more in royalties. With the bright merchandising idea, Textron also got full title to the job of soothing irate Poses' customers who are griping over shoddy workmanship and non-delivery of orders...
Langs thought up the stick-on bra when his wife complained that she could not get an even tan in a bathing suit. Last May, after lengthy experiments, he put the adhesive cups on sale. He expected the bra to be just a sideline to his business of chrome-plating grilles for autos, and hired two girls to fill orders in the basement of his home. The orders poured in so fast that he had to hire 43 more employees, rent the entire floor of a warehouse. Many orders remained unfilled for weeks...
...city and village, Munich went mad last week. While wind and snow whistled through the scarred streets and hollow buildings, along the avenues and through bright windows could be seen gaudy devils and silvery angels, Spanish ladies with black mantillas, Egyptian pharaohs in gold brocade, Hawaiian dancers in tights, bra and lei. Jazz bands blared in every cabaret and public dancehall...
...directors of the BRA and this particular writer seem to have different ideas on what type of plays a repertory group should do. (Or it may be, what type of plays will bring in the customers.) "George and Margaret" is not suitable repertory material, but it is the "pleasant and amusing" comedy the directors said it would be. It is even uproariously funny is two or three instances, not a bad average, certainly. The acting couldn't be better and goes a long way towards covering up the pedestrian plot and characters...
...BRA's first play, "The Road to Rome," was neither a commercial nor an artistic success because the proper ingredients for either were not there. It was a mildly amusing but banal play, containing a certain topical message which could not, however, justify its inclusion in any repertory. The Copley players' second play, which closes tonight, is Shaw's "Heartbreak House," a much wiser and likelier choice, which they do in fine style...