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...uncomplicated, uncluttered Grable musicals (Moon Over Miami, Pin-Up Girl, Mother Wore Tights) that have followed. For one thing, the picture provided ample opportunity for the contemplation of Betty's obvious photogenic attractions, especially in the sequence when she gyrated through a harem scene, clad brilliantly in sequined bra and panties, her legs shining and sinuous beneath transparent pantaloons. For another, it set Betty firmly in the character pattern that her public has insisted on ever since: the hot-looking number who is really just a good kid waiting for Mr. Right...

Author: /time Magazine | Title: Cinema: Living the Daydream | 8/23/1948 | See Source »

Throughout Italy last week, many another sharp female tongue cut at strait-laced Minister of the Interior Scelba, and his month-old campaign for reform in dress. On city streets and sunlit strands, Scelba's conscientious cops cracked down on bra-top dresses and bathing suits. At Capri and the Lido, dazzling diapered beauties gazed nervously over their strapless shoulders, while the Socialist Avanti, affecting to hear the rustle of churchly robes behind the government's order, cried: "The first arrested will go down in history as martyrs...

Author: /time Magazine | Title: ITALY: For Shame! | 8/16/1948 | See Source »

...business. At a Publishers' Ad-club dinner in Manhattan, he rose to register a protest about the ads "connected with the business of embalming authors' brains between stiff covers." To Weir, the ads for what another adman called "breast sellers" look no different from "bra advertising ... It is difficult, at times, to tell . . . whether a book is about land-development or bust-development, about seafaring or suckling ... In my opinion, book advertising trades too much upon the sensational-when it has too little of the sensational to offer. If books were food or drug products-and some...

Author: /time Magazine | Title: Books: First Requisite | 6/14/1948 | See Source »

...find out what his readers want, Mister Bart occasionally does a bit of pub-crawling. This has resulted in a New Look for Jane. After enduring several cold winters in bra and panties (or less), she has been more modestly clad; Bartholomew, impressed by the Mirror's political weathermaking, thinks her old near-nudeness "no longer seems right in a paper which people are taking seriously...

Author: /time Magazine | Title: The Press: The Man In the Mirror | 11/17/1947 | See Source »

...airport officials waved a bill for $130 freight charges. "Can't I send it C.O.D.?" asked the G.I. The answer was no. "Oh, well, then just store it. I'll be back." Into the storeroom went the box. After an uncomfortable 24 hours, restless Gitte, clad in bra and pants, found herself face to face with the dumbfounded airline official. "It was hot in there," she said simply...

Author: /time Magazine | Title: GERMANY: From Gitte, with Love | 10/13/1947 | See Source »

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