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Usage:

There are plenty of other tricks to the trade. Most pitches rely on sentences that are short, punchy and startling. ("Hatch chicks in your bra!" says an offering for Countryside magazine.) The intimate second person "you" is usually invoked in the first sentence and sprinkled liberally throughout the rest of the pitch. Prices are rarely rounded. (A $29.95 price tag helps people believe the item is still in the "$20 range.") Pitches often run to several pages. (Says Kikoler: "The more you tell, the more you sell.") The message is often printed on toned paper because warm colors apparently evoke...

Author: /time Magazine | Title: Contents Require Immediate Attention | 11/26/1990 | See Source »

...Clay's comedy, woman is only a sexual convenience, a sentimental slag, a "dishrag hoo-er." For him, all romantic encounters hover between mechanical sex and date rape. "So I say to the bitch, 'Lose the bra -- or I'll cut ya.' Is that a wrong attitude?" The obvious answer is yes. Nearly everything he says is wildly heinous. Clay knows this, and so do his fans; their laughter is a release at hearing forbidden thoughts twisted into jokes. Says Leonard R.N. Ashley, an English professor at Brooklyn College: "Because the seven dirty words are in now common usage, there...

Author: /time Magazine | Title: Show Business: X Rated | 5/7/1990 | See Source »

...offensive characters did detract from the show's overall funny tone. John Blackstone's Freida B. Youanme played on every stupid and disturbing stereotype of feminism, from gratuitous references to bra-burning to his very long underarm hair, which Tomarken brushes at one point. This is not Blackstone's fault--he gives a very strong performance--but rather a problem with the character as it is written. This is the kind of character that gives the Pudding its bad name. (Although I must admit that I was at least as upset by the audience's happy acceptance of every enraging...

Author: By Emily M. Bernstein, | Title: Pudding Heights | 2/21/1990 | See Source »

Harvard emerged from its two-year master planning process--which culminated this spring when the Boston Redevelopment Authority (BRA) approved the University's plan--as something of a model for other institutions, according to PZAC members...

Author: By Joseph R. Palmore, | Title: Purchase Damages Community Relations | 7/21/1989 | See Source »

Mixing jokes with the stand-by "pick-a-card-any-card" trick and the old "remove the bra from the unsuspecting freshman," Karol spent two hours giving five-minute performances between tables. The Allentown, Penn., native promised but never delivered the "stick-your-finger-in-the-broom-handle-breaker" routine...

Author: NO WRITER ATTRIBUTED | Title: UC Magician Tricks Diners | 4/5/1989 | See Source »

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