Word: braches
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Directed by ROMAN POLANSKI Screenplay by GERARD BRACH and ROMAN POLANSKI
What company spends $100 million a year urging Americans to savor Brach candy, Gulden's Mustard and Chef Boy-ar-Dee foods, to rub on Meet and Aero Shave, to wash their clothes with Woolite, to battle their bugs with Black Flag, to treat their ills with Dristan, Anacin and Bi-So-Dol, to keep their cool with Equanil? Even the most ardent shoppers might be hard put to answer because for all the effort it puts into making household names of its more than 90 brands, American Home Products Corp. cares little about plugging its own corporate identity...
...leadership, American Home has stepped up diversification. In 1965, the company bought Chicago-based Ekco Products Inc. for $145 million, thus became the world's biggest maker of pots, pans and other kitchen utensils. Then it outmaneuvered Consolidated Foods in a race to acquire candymaking E. J. Brach & Co. It was a sweet victory: Brach's sales jumped 14% last year to $10 million...
Raymond Parker's forms float like the volatile gasbags of a dirigible, separated by fractions of space, as if waiting to rub together in an explosive friction. Paul Brach sticks to an unseductive steely blue surface in which are scored circles and squares almost invisible to the eye. Miriam Schapiro, Brach's wife, shows a series of panels, similar in motif to Renaissance cassoni, or hope chests, in which she paints the fertility symbol of an egg. Over a three-year period, the egg forms grow more nebulous, less sensual, purer...
...organizers were encouraged into expanding the following year. More rooms were turned over to classes and the basement was made into a well-equipped workshop, while the number of courses grew steadily. In 1940, the Center broke away from the Boston organization and set itself up as an independent Brach of the Social Union...