Word: brackets
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...decisive determinant for many prospective sponsors. For an advertiser of color-television sets or rent-a-cars, for example, the pivotally important fact is that Sullivan pulls only 16.3% of the TV families earning more than $10.000 a year, while NBC's Dean Martin attracts 23.4% in that bracket. Not surprisingly, then, Zenith and Hertz buy time on Martin while, in the main, mass-consumption products such as Nabisco crackers, Wesson oil and Hunt's tomato paste are pushed on Sullivan...
...pleasantest surprises were sophomores Jeff Seder (145) and Paul Catinella (137), who were also in contention. Catinella lost his second match of the day, but still will enter the final rounds through a losers' bracket wrestle...
...City, but there is no information on how stable, how rich, or how large a group this is. In addition, the City is drawing more well-established residents. Land prices in the Brattle St. neighborhood have skyrocketed, and many homes are selling in the $50,000 to $100,000 bracket. Some people have done substantial remodeling to make less attractive homes "livable." The demand for deluxe accomodations has also made it profitable to build large, expensive apartments, and the new tower at 1010 Memorial Drive may be the first of many. There are other responses to the demand for high...
...City, but there is no information on how stable, how rich, or how large a group this is. In addition, the City is drawing more well-established residents. Land prices in the Brattle St. neighborhood have skyrocketed, and many homes are selling in the $50,000 to $100,000 bracket. Some people have done substantial remodeling to make less attractive homes "livable." The demand for deluxe accomodations has also made it profitable to build large, expensive apartments, and the new tower at 1010 Memorial Drive may be the first of many. There are other responses to the demand for high...
Chancellor's successor, said USIA director Leonard Marks, will be from the same bracket-"someone who has been earning in excess of $75,000 in broadcasting and is an outstanding newsman known throughout the nation." Marks's coyness produced inevitable speculation that he might mean CBS's Eric Sevareid or Charles Collingwood, NBC's Nancy Dickerson or ABC's Howard K. Smith. Likeliest choice, however, is John Charles Daly, 53, onetime ABC vice president for news and currently the suave moderator of CBS's What's My Line...