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...Braddock v. Louis. Biggest fight of 1936 was Max Schmeling's surprising knockout of Negro Joe Louis. Biggest reward for Schmeling was a contract with Madison Square Garden to fight Heavyweight Champion James J. Braddock. Biggest drawback in the plan was the fact that Champion Braddock, faced with the necessity of risking his title for the first time since he won it two years ago, much preferred to risk it against Joe Louis, with whom he could draw a $1,000,000 gate, than against Schmeling, with whom he, might draw $200,000. Last week, in contempt...

Author: /time Magazine | Title: Sport: Financial Fighting | 3/1/1937 | See Source »

Chief significance of Louis' victory was that it added weight to arguments in favor of a bout between Louis and Champion Jim Braddock before the latter fights Max Schmeling next June. Braddock's contract with Madison Square Garden prohibits his defending his title before the Schmeling fight. Last week, Philadelphia's Promoter Herman Taylor explored a loophole in the agreement by offering Braddock a fat sum to fight for a no-decision fight with Louis-i. e., a fight in which Braddock's title would not be at stake. Madison Square Garden promptly protested that...

Author: /time Magazine | Title: Sport: Louis v. Ettore | 10/5/1936 | See Source »

...Schmeling, final survivors of a prolonged elimination tournament, fought for the title. Schmeling won on a foul. In 1932 Schmeling lost the title to Sharkey on points. In 1933 Sharkey lost it to Camera. In 1934 Camera lost it to Baer. In 1935 Baer lost it to James J. Braddock who, of his preceding 25 fights, had contrived to win only ten. To enable Braddock, whose shortcomings were increased by the unanimous if somewhat unreasonable sports-page definition of his character as "colorless," to gain a living from the title he had so unexpectedly acquired...

Author: /time Magazine | Title: Sport: Heavyweight Happenings | 8/31/1936 | See Source »

When Schmeling unexpectedly knocked out Joe Louis last June, the next major fight in prospect was Schmeling v. Braddock. Either because wily little Joe Gould considers Schmeling more likely than Louis to beat his fighter or because, supposing that the feat can be accomplished by either, he would prefer to have it done by Louis who is sure to draw a bigger crowd, Manager Gould has never shown much eagerness to have the Schmeling v. Braddock fight take place...

Author: /time Magazine | Title: Sport: Heavyweight Happenings | 8/31/1936 | See Source »

...personal adjutant, Lieutenant Friedrich Wilhelm Brückner. State Secretary Walther Funk of the Ministry of Propaganda and Public Enlightenment rushed broad-beamed Max Schmeling off to dine with small, club-footed Paul Joseph Goebbels. "I am delighted with the Hindenburg," said Herr Schmeling. "I hope my fight with Braddock won't be as hard as the one with Louis...

Author: /time Magazine | Title: GERMANY: Schmeling Reward | 7/6/1936 | See Source »

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