Word: braddock
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...last winter it had long been unanimously conceded by all prizefight experts that Louis would win the heavyweight championship as soon as he fought the current holder, James J. Braddock-who had won it from Louis' predecessor as super-fighter, Max Baer. The desideratum was to heighten not the suspense but the dramatic finality of this achievement by delaying it as long as possible. In the hope that doing so would prove a profitable venture, 20th Century Sporting Club dug up Schmeling who, since losing the title to Jack Sharkey and being thrashed by a second-rater named Steve...
...white, is a "black menace." When a black menace becomes champion, search starts for a "white hope." Boxing experts have been so sure that the current black menace-Joe Louis of Detroit-will win the heavyweight championship as soon as he fights the current holder, James J. Braddock, that talk about a white hope started prematurely as early as last autumn. Thus far no white hope has appeared, but last week it became apparent that if, after first disposing of Max Schmeling on June 18, Louis finally does beat Braddock, boxing experts may have something else to talk about...
...knockouts. Joe Louis knocked out Primo Camera in six rounds. Haynes did it in three last March. On the ground that this performance was worth repeating with more ballyhoo, Haynes and Camera were rematched. Last week, after Haynes had been carefully studied by boxing experts, photographed with Champion Braddock feeling his muscles, pronounced better than Louis by famed Jack Johnson (who is jealous of the fighter who may become the second Negro heavyweight champion in ring history), Haynes and Camera climbed into a Brooklyn ring. Less impressive than their first performance, the bout lasted nine rounds, ended in a technical...
...contract. Only clue to Judge Puffle's possible appearance was the 30-foot silhouette of a pinguid, plug-hatted figure, not unlike Major Hoople in outline, which loomed above the orchestra and the heads of 20 blonde hostesses and Official Greeters James J. Braddock & Fifi D'Orsay at King Features' Waldorf party. Selling Judge Puffle sight unseen on the basis of Major Hoople's fame, King Features last week reported signing up Hearstpapers in 16 cities, 52 non-Hearstpapers besides. N. E. A. counterclaimed that not one of its 500 clients had dropped Hoople for Puffle...
...become a champion is, for an ambitious fisticuffer, by no means the only problem of his profession. In the case of Negro Joe Louis of Detroit, generally considered sure to win the heavyweight title when and if he fights James J. Braddock, the problem of what to do with it afterward is already even more puzzling. To canny Promoter Mike Jacobs, who has exclusive rights to Fisticuffer Louis' services, an inviting solution of this question was presented last week: a grand tour of Europe. For Fisticuffer Louis such an expedition might have notable advantages. If he beats Max Schmeling...