Word: bradford
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...Bradford Faye, a senior vice president at Roper, the polling firm, says he and others are advising clients that the way to get a slice of the $120 billion spent by twentysomethings is to stress tradition as much as individualism. Thus a company like Dewar's draws new drinkers to its Scotch by marketing it not as as an alternative choice but as your father's drink, a classic hallmark of growing up. "The value of the good old days has gone up a lot," he says...
...think the fact that Harvard sanctions this holiday makes me feel alienated," Bradford added...
Annabel L. Bradford '98, a member of Native Americans at Harvard-Radcliffe, initiated the evening by relating her feelings about Columbus...
...longer. Today Bradford is a poster boy for the barely begun--and some would say doomed--effort to move most welfare clients off the dole and into decent jobs. As a graduate of a six-week welfare-to-work program sponsored by Marriott Corp., Bradford has a foot on the ladder at the company's Crystal Gateway Hotel in Arlington, Va., where he cleans and sets up conference rooms for $7.60 an hour (vs. the current minimum wage of $4.75). He gets health insurance and profit sharing and will be eligible for stock options next year. "In the beginning...
...Bradford isn't the only one with misgivings. "The history of job training is dismal," says Mark Wilson, labor expert at the conservative Heritage Foundation. Yet the Welfare Reform Act will make training more necessary than ever: at least 1.5 million adults now receiving aid will have to find work by 2002. The vibrant economy has already scooped up the top prospects, leaving many who may be burdened by drug addiction, physical abuse, too many children or too little education. Lots of these folks would prefer to be working. But the more cynical think they never will. "The scale...