Word: bradleys
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Gore told TIME that as long ago as last spring, he had wanted to challenge Bradley to weekly debates. "I didn't do it because he was still far, far back in the polls," he said, "and because almost everybody whose judgment I respect reacted as if it was a very bad idea." But by August "it didn't come as any surprise to me when the dynamic began to reflect a very close race." In the meeting, Gore and his team agreed it was time to "engage" his rival. As a start, Gore would put out a health-care...
...became painful, when 170 million gallons of water were released--during a drought--to lift Gore's boat. Worst of all, Gore was making forgettable speeches (something called the "livability agenda" was much on his mind) in front of small, dutiful crowds. All the while he was studiously ignoring Bradley, who was working hard and well below the radar: raising money, recruiting a grass-roots army in New Hampshire, offering himself as a pure and plausible alternative...
...Gore's inner circle--which at the time included Eskew, campaign chairman Tony Coelho, media strategist Bob Shrum and pollster Mark Penn--had been slowly coming to grips with the ugly reality. That day they laid it on the line: not only was Gore trailing George W. Bush, but Bradley was coming on strong too. The challenger's favorable ratings were rising nationwide, and he had the money to fight. When they told Gore he had a primary challenge on his hands, his reaction surprised them. "Thank God," he said. "That's what I think...
...news was still coming. On Labor Day weekend, the campaign discovered that Bradley was not just a theoretical threat. The Boston Globe released a poll showing that Bradley had "vaulted into a virtual tie" in New Hampshire, with many voters "voicing eagerness for political change despite the region's prosperity." Gore's advisers, who had been conducting only nationwide polls, were stunned. They had assumed they were 20 points ahead in New Hampshire. Coelho dispatched field manager Michael Whouley to the state to find out whether the situation was really that bad. Whouley discovered it was worse. Bradley volunteers...
...little people knew about Gore. So in mid-October they hit the airwaves of New Hampshire and Iowa with a 60-sec. commercial designed to fill in the basics: Gore had a family, had been in Vietnam, had worked as a journalist. The ads were broadcast for weeks before Bradley's first spots went...