Word: bradshaw
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Dates: during 1980-1989
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When Thornton Bradshaw was chosen last January as the fourth chairman of RCA in six years, the electronics and communications conglomerate (1980 sales: $8 billion) was already heading into trouble. Earnings were slipping, morale had been devastated by a decade-long succession of management fiascos, and Wall Street analysts were beginning to wonder whether the once high-flying firm would ever regain its former luster...
Feelings of impending doom, however, are not in evidence inside RCA. A key reason is Bradshaw. Drawing upon a calm management style honed during 17 years as president of the Los Angeles-based Atlantic Richfield oil company, the new boss, 64, has put an end to years of boardroom intrigues at RCA and given the firm a badly needed sense of renewed confidence in its own future. Says he: "What I have been doing is spending a lot of time finding out what kind of a company this is so that we can decide where we are going...
...Bradshaw insists that he has made no decision either way about what to do with C.I.T. and Hertz. Says he: "Naturally, we will keep them as long as they pay their own way and provide funds for other corporate ventures. But we have not yet decided if they do fit into the future of RCA." Wall Street experts are doubtful, however, and believe that Bradshaw will soon unload one, or both, of these properties. It already sold Random House...
...Bradshaw, that future is back to the business the company knows best: entertainment and communications. Both are fields in which RCA was an early and proud pioneer in everything from network programming to color television and space satellites. Says he: "The strength is still there. We have enormous strength in marketing; we are a leader in satellite communications; we have strength in entertainment programming. Match all that against the communications explosion that is coming in the 1980s, and we have got some tremendous opportunities...
...Terry Bradshaw, 6-ft. 3-in., 215-Ib. Steelers quarterback, on why he runs so little: "Basically, I'm a cross between a fullback and a sissy...