Word: bradshaw
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Brent Musberger hosted one of the silliest parts of the CBS pre-game, a simulation that pitted the play-calling abilities of Roger Staubach against those of Terry Bradshaw. Bradshaw and Staubach were presented with various situations that could occur during the game and were asked to call defensive and offensive plays...
...Bradshaw insists that he has made no decision either way about what to do with C.I.T. and Hertz. Says he: "Naturally, we will keep them as long as they pay their own way and provide funds for other corporate ventures. But we have not yet decided if they do fit into the future of RCA." Wall Street experts are doubtful, however, and believe that Bradshaw will soon unload one, or both, of these properties. It already sold Random House...
...Bradshaw, that future is back to the business the company knows best: entertainment and communications. Both are fields in which RCA was an early and proud pioneer in everything from network programming to color television and space satellites. Says he: "The strength is still there. We have enormous strength in marketing; we are a leader in satellite communications; we have strength in entertainment programming. Match all that against the communications explosion that is coming in the 1980s, and we have got some tremendous opportunities...
Although rumors persist in entertainment and news circles that Bradshaw may eventually be compelled to attempt to sell NBC, the new boss insists that the network is not on the market. Nonetheless, Bradshaw has a major and frustrating problem with his biggest subsidiary. With the exception of the critically acclaimed Hill Street Blues series, NBC has few standout offerings of any sort in its current prime-time lineup. Its market share of viewers has dropped by 8% in the past year. Says Bradshaw with grim gallows humor: "Our NBC profits are so much lower than the competition's network...
...Bradshaw is counting on Grant Tinker, a highly regarded Hollywood studio executive and onetime producer of the successful Mary Tyler Moore series, to bring back the viewers. Bradshaw appointed Tinker last summer to replace the widely disliked Fred Silverman as head of NBC. The appointment has been praised as a morale booster at the net work. Said an NBC producer: "You don't have to keep your back against a wall for protection all the time now. When Fred was around, you did." It remains to be seen, though, whether Tinker can translate good vibes among his staff...