Word: bradshaw
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ARCO President Thornton Bradshaw '40, and Director Frank Stanton were the Kennedy School's intermediaries with the ARCO Foundation. Both company officers are members of the School's Visiting Committee. The Kennedy School agreed to the ARCO name in 1977 in return for a contribution of $1.1 million, which equals only 0.16 per cent of ARCO's after-tax profits that year...
...boys and predicted the biggest TV audience in history. Brezhnev said let Teng put that in his cowboy hat. Learned scholars and Richard Nixon pointed out how football was a game that symbolized the essence of the American character. The Americans practiced in a veritable frenzy of patriotism. Terry Bradshaw strengthened his passing hand by squeezing the milk out of coconut shells. "No more Mr. Nice Guy," vowed Mean Joe Greene. O.J. Simpson promised he would play, gimpy leg or no, and jumped over two Avis sedans and three account executives...
Early in the fourth quarter, after an exchange of punts, Bradshaw again led the Steelers down the field. They marched from their own 16 to the Dallas 23 where, with 11 minutes left, Franco Harris ran off tackle for the first running touchdown for a 28-17 Steeler lead...
...very next play, Lynn Swann made a brilliant catch of Bradshaw's fourth touchdown pass and the Steelers seemed to have their third Super Bowl title locked...
...Rocky Blier fell on Dallas's second onside kick in the last minute and Bradshaw ran out the remaining 22 seconds to secure the 35-31 triumph...