Word: bradshaws
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When Thornton Bradshaw was chosen last January as the fourth chairman of RCA in six years, the electronics and communications conglomerate (1980 sales: $8 billion) was already heading into trouble. Earnings were slipping, morale had been devastated by a decade-long succession of management fiascos, and Wall Street analysts were beginning to wonder whether the once high-flying firm would ever regain its former luster...
Feelings of impending doom, however, are not in evidence inside RCA. A key reason is Bradshaw. Drawing upon a calm management style honed during 17 years as president of the Los Angeles-based Atlantic Richfield oil company, the new boss, 64, has put an end to years of boardroom intrigues at RCA and given the firm a badly needed sense of renewed confidence in its own future. Says he: "What I have been doing is spending a lot of time finding out what kind of a company this is so that we can decide where we are going...
...Terry Bradshaw, 6-ft. 3-in., 215-Ib. Steelers quarterback, on why he runs so little: "Basically, I'm a cross between a fullback and a sissy...
Pittsburgh has Bradshaw to Bradshaw to Swann and San Diego has Fouts to Joiner, and now South House has Auerti to Chaney. This formidable passing combination accounted for one touchdown and over 100 yards as South beat a spunky Leverett squad 20-3 yesterday to raise its record...
Finally, it was the eleventh-hour intercession of Thornton Bradshaw, the new head of NBC's parent company RCA, that seems to have convinced Brokaw. After a sleepless weekend at a retreat on Long Island-and a sharp reminder from his 13-year-old daughter at summer camp to "let me know what you decide; I don't want to have to read it in the newspapers"-Brokaw made his choice. Said he: "I have been here for 15 years. I just couldn't find enough reasons to walk out the door...