Word: bradstreets
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Other businessmen were talking in an equally optimistic vein. In Manhattan, a Dun & Bradstreet survey of 1,126 executives showed that some 48% expect an increase in net sales over 1953 during 1954's fourth quarter; only 22% forecast a sales drop. On Wall Street, the stock market reflected the businessmen's optimism. Aircraft stocks, which have led the market with a 75% rise in the past six months, climbed higher still. Six months ago, many a trader wondered if the Dow-Jones industrial average would ever hit 300. Last week the industrials pushed up 2.87 points...
...company's history. President Ralph J. Cordiner predicted that G.E.'s profits for the entire year would be better than in 1953. For those whose earnings were down, the drop was usually less, percentagewise, than the drop in sales. There were other encouraging signs. Dun & Bradstreet announced that department-store sales for the Easter season were equal to those last year. And the National Association of Purchasing Agents reported, for the third month in a row, that the majority of their members reported an increase in orders...
...committee to which Fox was named is headed by Edwin B. George, of Dun and Bradstreet...
...Chevrolet plant were put on a four-day week, Cadillac buyers were told they would have to wait two months for the most expensive models, longer for lower-priced Cadillacs. Another optimistic note: Construction in January hit $2.4 billion-up 3% from a year ago. And a Dun & Bradstreet survey of 1,315 top executives showed that 46% expected second-quarter business to be better than a year ago, 32% expected no change. Only 22% looked for a drop...
...short of cash might have to unload in a hurry. In some areas, sales would certainly fall. Farm income was on the way down, and sales of farm equipment were slipping. Nevertheless, most businessmen were optimistic about the rest of the year. Of 1,281 businessmen surveyed by Dun & Bradstreet, six put of ten expected that this year's fourth-quarter sales would be higher than last year...