Word: bradstreets
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...still thirsting for more. No less than 14% of U.S. families plan to buy a car next year; 8% of the nation's non-farm families have tentative plans to buy houses -more, in both cases, than in 1952. Businessmen got the same sort of sounding. Dun & Bradstreet polled 1,277 key manufacturers, wholesalers and retailers, found that 61% of them expect last-quarter sales to top the same period in 1951. One hopeful bellwether: mail-order and chain-store sales in July were 8% ahead of last year...
...Corpse. Along with sales, prices also had begun edging up once more. Dun & Bradstreet's index of wholesale food prices showed the sharpest increase (1.6%) in 17 months. The Government's cost-of-living index was still 11% above its June 1950 level, when the Korean war began. In the face of these signs that inflation was far from dead, neither Republicans nor Democrats in Congress seemed willing to take a chance, in an election year, on killing controls.* This week the Defense Production Act, with its train of OPS, NPA and other business controls, seemed certain...
...sixth consecutive Rose Bowl drubbing has led a few West Coast coaches to mutter against bowl games in general, joining the investigating group of college presidents who have already put bowls high on their "evil" list. The president's group, under the American Council of Education, the Dun and Bradstreet of the academic world, will try to force de-emphasis by lowering the academic rating of schools that engage in recruiting practices and in exhibition games...
...latest we have on the great majority of our readers (the old TIMErs) is from a 1950 survey by Dun & Bradstreet, not strictly comparable because it asked about the head of the family, who is not always the family subscriber...
Rising Dividends. Dun & Bradstreet's President Arthur Dare Whiteside, wartime boss of civilian production, was struck by one big fact in the survey. The pessimists, said he, were not pessimistic about their own business; they expected to do fine. It was the other fellow who would have the trouble...