Word: bradstreets
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When Messrs. Dun & Bradstreet reported last week that U. S. retail sales for July were 16% below 1937, they added an explanation: "excessive heat replacing heavy rainfall as a deterrent to shoppers." Ice cream consumption in seven days was 500,000 gal. above normal. No adequate figures were available on the consumption of gasoline, soft drinks, railroad tickets and many another commodity, but it was evident that extraordinary weather had made substantial losses and profits for businessmen. And last week for the second in succession, most of the U. S. east of the Rockies lay sweltering under a heat & humidity...
That the entire country is commercially going to hell in a hack is certainly not true. While generally bad, business is not equally bad everywhere, a point not generally appreciated, but brought out last week when Dun & Bradstreet published in Dun's Review a nationwide chart of trade volume at the end of January (see map). Prepared by Dr. L. D. H. Weld of McCann-Erickson, Inc., the chart was based upon Federal Reserve Board figures for bank debits, wholesale sales and department store sales, R. L. Polk & Co. figures on new car registrations, Editor & Publisher's statistics...
...business, about the only U. S. industry still going at close to full blast (because of war demand and the fact that people have yet to stop driving their cars). In that region trade in January was off a mere .1%. Last week salesmen were calling Dun & Bradstreet to report: "In Texas they don't know a depression exists...
...some 26 points below the same week last year and 44 below the May high. Scrap, which is an almost infallible index of future steel operations since more than half of steel production is melted scrap, dropped 25? to $14.75 a ton, compared with $22 in mid-August. Dun & Bradstreet reported that retail trade was still from 4% to 15% above 1936 but by a steadily narrowing margin maintained in some cases by price cutting. Freight car loadings were off to 771,655 cars, 5% less than for the same week of 1936. In Lawrence, Mass., the world...
Over long periods these indices reflect the totality of commodity price changes, but they often lag in revealing price trends over periods of less than a year. For daily distribution by the United Press, a more responsive index is compiled by Dun & Bradstreet from the spot prices of 30 basic commodities. This roster of prices (with 1930-32 as 100) was at 68.51 in March 1933, at 129.96 last October, and by last week was up to 144.62. The Associated Press compiles its own index of 35 commodities for its member newspapers. From a depression low of 41.44 (February...