Word: bragh
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Dates: during 1960-1969
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Seven Is Tops. The word "slogan," from the Gaelic sluagh (army) and gairm (a call), originally meant a call to arms-and some of history's most stirring slogans, from "Erin go bragh" to "Remember Pearl Harbor" have been just that. In peacetime, argues Hayakawa, electorates respond more readily to slogans that promise change, since people are rarely satisfied with things as they are. One notable exception was the catch phrase that helped return Britain's Tory Party to power in 1959: "You never had it so good." In general, though, Democrats, like detergent manufacturers, favor slogans that...