Word: brainchild
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Dates: during 1980-1989
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...break is the brainchild of the executive producer of NBC Sports, Michael Weisman, who "thought it would just be nice if everybody could kind of take an intermission." Advertisers applaud the idea, he claims, because viewers will more likely stay put for the commercials. And since the minute will come out of program time, not commercial time, NBC will forfeit no ad revenue ($400,000 per minute on the pregame show; a record $1.1 million per minute during the game). Nor is Weisman concerned about shortchanging viewers. "The universal criticism of Super Bowl pregame shows is that they...
Forest of Bliss, a portrait of the holy Hindu city of Benares, India, is the brainchild of Harvard film professor Robert Gardner, considered by many to be the most important anthropological filmmakers of our time. The documentary has no subtitles, no musical soundtrack, no voice-over commentary--only the insistent din of a city at work, a city whose main function concerns the burial of the dead...
...forward pass was the brainchild of Walter Camp, the great Yale football figure. In the era of the ten-man line and the flying wedge, Camp wanted to open up the game...
...Date Match was intended, Butler says, "To be a lot of fun and to give guys a way to meet other people." He cited the large male-female ratio at the Business School as primary justification for his brainchild...
...biography, the transcript of taped interviews with people playing characters who knew Boone, is the brainchild of Mather House juniors Brooks Hansen and Nick Davis. They say they were strongly influenced by the recent biographies of Norman Mailer and Edie Sedgewick, both of which were also based on interviews...