Word: brainchild
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Dates: during 1980-1989
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When Toyota introduced its Lexus LS 400 luxury automobile in September, it ran ads touting the $35,000 sedan as the ingenious brainchild of "1,400 perfectionists" and "close to faultless." Toyota was wise to hedge that claim. Because of safety defects, the company last week recalled all 8,000 of the Lexus LS 400s it has sold in the U.S. The Japanese carmaker made the decision after it received some customer complaints about loose wiring, a faulty cruise control and a malfunctioning brake light. The defects have caused no accidents or injuries, but the episode is an embarrassment...
...network began airing in May and has yet to make it into the black. LETN depends solely on monthly subscriber fees that range from $288 to $588. Immediate shortfalls can be bridged by relying on Chairman Carl Westcott's other brainchild, the profitable Automotive Satellite Television Network, which beams the latest sales techniques to 4,000 car dealers. LETN is betting on a long, successful run and, like any other network, hawking its new fall shows. Trumpets an LETN program guide: "Coming in cooperation with the Drug Enforcement Administration, Drug Crackdown, a new weekly program with DEA instructors, field-action...
...called The Reader's Catalog, a large-format, 1,382-page paperback ($24.95) describing more than 40,000 books in print, covering 208 categories ranging from Egyptian literature to sports. Readers can order selections by mail, toll-free telephone or even fax machine. The Catalog is the brainchild of Jason Epstein, editorial director of Random House, who is publishing it privately. The idea, says Epstein, arose out of his own frustration: "There wasn't enough shelf space in the stores." He is counting on the convenience of mail-order shopping, and may have hit on a winning enterprise. Still...
What made the Core unique when it was created in the 1970s--as the brainchild of Geyser University Professor Henry Rosovsky--was that it was not supposed to teach a specific body of knowledge but was designed to teach undergraduates how to approach problems and think analytically...
...bill--brainchild of the Democratic Leadership Council, an increasingly prominent group of conservative Democrats--at first will merely encourage young people to volunteer for civilian or military service. In return for their volunteer service, they will receive vouchers to be applied toward education, job training or the purchase of a home...