Word: brainchild
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Dates: during 2000-2009
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...race was the brainchild of Henri Desgrange, a Parisian magazine editor who launched it in 1903 with 60 riders in a bid to boost circulation. It worked: Tour coverage helped Desgrange's magazine boom, and the race soon became more popular than he could have dreamed. With fans lining the roads to see riders up close, by the 1920s the Tour included more than 100 cyclists from throughout Europe. But as the competition grew fiercer and the race more commercialized, champagne and nicotine gave way to more effective--and insidious--performance boosters. In 1967, British rider Tom Simpson died midrace...
...famous "daisy" campaign ad--the brainchild of media consultant Tony Schwartz, who died June 15 at age 84--was shown just once, on Sept. 7, 1964. But its cultural shock waves persist. "There hadn't been an effective ad of that sort in the history of the presidency," says Kathleen Hall Jamieson, former dean of the Annenberg School for Communication at the University of Pennsylvania. "[It] works because the audience fills in the meaning." And it worked for Johnson, who took 61% of the popular vote in a landslide win over Barry Goldwater...
...contends that the 50-state strategy is Obama's brainchild; it comes from Democratic National Committee chairman Howard Dean, who not so long ago took a lot of heat from Democrats who were angry that he was squandering their limited resources on perceived long shots in the South and West. But after his gamble paid off in 2006, when Dems won both chambers of Congress, his expansive notion suddenly seemed a lot more viable. "The 50-state strategy has been historic-just the enthusiasm that our volunteers have, that our candidates have, that our party is visible and active even...
Facebook, allegedly Zuckerberg’s brainchild, was born within the brick walls of Kirkland House in 2004 and quickly became an Internet and social phenomenon, currently claiming over 70 million active users...
...proponents is to ignore some of the great social projects of our generation. To combat those who believe Kennedy’s command implausible are the many who have followed his words and proved them possible. Teach for America (TFA) began as the thesis of a Princeton senior. The brainchild of a 22-year-old intent on fixing America’s educational inequity provides low-income schools with highly educated young people who are three times more effective at teaching core subjects than those who would otherwise be in their stead...