Word: brainchild
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Dates: during 2000-2009
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...addition, the eco-friendly homes tax credit, affectionately labeled “cash for caulkers,” serves the dual goals of economic stimulus and environmental reform. The program, a brainchild of John Doerr, a Silicon Valley venture capitalist, and Bill Clinton, would give households anywhere from $2,000 to 4,000 to pay for weatherization projects. This stimulus is beautifully effective—homeowners are incentivized to carry out renovation projects that generate job growth and create more environmentally friendly homes. By combining green initiatives with fiscal stimulus, Obama’s proposal kills two important birds with...
...based service—TheCultivate.com—is el Habashy’s most recent brainchild, the outgrowth of an idea that first came to her around May of last year. The service is meant to connect up-and-coming designers with trend-conscious wholesalers and buyers to bolster local fashion markets...
...member nations still meeting once a year. The pact calls for keeping Antarctica a continent free of weapons and reserved for scientific research alone; its signatories vow to refrain from making any claims to the territory, which is considered neutral ground. The pact fulfilled a longtime goal of its brainchild, President Dwight D. Eisenhower, who feared the remote region could one day become an area for military competition. "The Antarctic Treaty and the guarantees it embodies constitute a significant advance toward the goal of a peaceful world with justice," he said the day the treaty was signed. (See vintage pictures...
...twisted brainchild of producer Joel Wilson, whose previous oeuvres include the 2003 British TV show spoof Osama and U.S., in which Wilson and his regular collaborator Jamie Campbell try to solve their financial problems by finding Osama bin Laden and claiming the reward. Wilson originally envisaged Cast Offs "as something broadly satirical that would poke fun at the way disability is generally viewed ... We wanted to show the disabled were no more and no less f___ed up than anyone else." When writer Jack Thorne came on board - he's the creative talent behind the edgy, teen-drama series Skins...
...Niiu is the brainchild of two Germans, 27-year-old Hendrik Tiedemann and 23-year-old Wanja Oberhof, who claim that it's the first "customized" newspaper in Europe. "Many people prefer to read a newspaper; they like the feel of paper," Oberhof tells TIME. "Print is the most comfortable medium, as you can read a newspaper wherever you are, whether you're traveling on a train or you're putting your feet up at home." The two are initially targeting younger people, primarily students, but they're hoping to reach out to a wider readership in the future. (Read...