Word: brainchild
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Test Center. This dream city is the brainchild of freewheeling Scientist Athelstan Spilhaus, an oceanographer, physicist and meteorologist. In the eight years since he first got the idea, MXC has drawn support from Twin Cities business leaders, the federal and state governments, and top thinkers like R. Buckminster Fuller, Economist Walter Heller and Urbanologist Harvey Perloff. Their combined efforts are aimed at starting construction...
...idea might charitably be called the brainchild of Los Angeles-based Program Director Bill Drake, who runs the action for RKO's 14 powerful pop-music stations. The concept is founded on the premise that the average radio audience changes every 30 minutes. Thus the notion is to keep repeating?over and over and over again?the same monster items that everyone wants to hear. In fact, Top 40 is an illusory designation; 25 is more like it. "Getting a record into air play," says Kal Rudman, publisher of an East Coast record tip sheet, "is tougher than getting...
TIME was the brainchild of Henry R. Luce and Briton Hadden, both under 25, burning with curiosity, enthusiasm and energy. TIME was an invention, something completely new in journalism, and its success underwrote in later years the development of equally innovative magazines: FORTUNE, LIFE and SPORTS ILLUSTRATED. This month Time Inc. is introducing still another magazine, MONEY. Its publication affirms our belief that the public's need and appetite for news and information has not diminished...
...commercial is part of a near $1,000,000 campaign mounted by California businessmen to warn of an economic apocalypse if Proposition Nine, a "Clean Environment" initiative, is approved by the state's voters in next week's primary. The initiative is the brainchild of a former Sacramento car dealer named Edwin Koupal and his wife Joyce. Originally, back in 1969, they set out only to fight Los Angeles smog. "I couldn't believe people could really live in that air," says Joyce Koupal. "My first reaction was, 'Why don't they outlaw...
Cambridge Survey was the brainchild of modish Caddell, a bright and articulate student of numbers who started doing election projections for a local TV station while still a high school student in Jacksonville, Fla. In 1970 Caddell and his fellow members of the Class of 1972 worked for 180 an hour and expenses during John Gilligan's Ohio gubernatorial primary campaign. The three worked hard, polled diligently and filed a 2,000-page report of the findings that because of its ponderous volume probably and properly went unread...