Word: brainchild
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Super Magnets. EMS 1 is the brainchild of Westinghouse Mechanical Engineer Stewart Way, a specialist in magnetohydrodynamics. As far back as 1958, he recalls, "I had a hankering to develop an electrical submarine without propellers or jets." But in those days there was one insurmountable problem: to develop a magnetic field strong enough to propel a full-size sub, Way calculated, would require a conventional magnet weighing 500,000 tons-almost 80 times as heavy as an entire Polaris submarine. Working out some method of propelling a small-scale experimental sub seemed a waste of time...
...General Dynamics Corp., which submitted designs for a more expensive and, in the eyes of most military men, less efficient plane than the one proposed by the Boeing Co. McNamara's detractors, mindful of his past as president of Ford Motor Co., began derisively calling his $7 billion brainchild "the flying Edsel...
MARY POPPINS IS A JUNKIE kicked off the craze. This was the brainchild of San Francisco Disk Jockey Dan Sorkin, who was fed up with the Mary Poppins cult, had 1,000 Poppins stickers run off for his friends, including Julie Andrews, who pasted one on her station wagon. Sorkin's station KSFO started printing the sticker, and before it knew what had happened, 60,000 had been given away...
...Clubroom. Pro Quarterback is the brainchild of Tod Lansing, 52, a retired public relations man who reconstructed it from a game he had worked out on graph paper as a boy. Says Lansing: "Any fan feels that if he were a little bit bigger or a little bit faster or a little bit younger-well, then he'd certainly show everyone a thing or two. This is the guy's chance...
...profit center's initial expenses, starting with a grant of some $900,000. The center's ultimate goal is a multimillion-dollar program aimed at improving literacy and job skills among the chronically unemployed. Farmer's war on poverty - he calls it "my brainchild" - will concentrate on the most difficult hard core cases, men between their...