Word: brainchild
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...Avanti is harddriving, flamboyant Sherwood Egbert's own brainchild. Ever since he took over faltering Studebaker-Packard in February 1961, Egbert has been painfully aware that the company badly needs some avanti pointing. Stuck with his predecessors' designs, Egbert saw Studebaker sell only a paltry 72,155 cars last year, managed to turn a $3.1 million loss into a $2.5 million profit only by selling off the company's plastics division to Monsanto...
...Observer has no more formidable competitors than World, it will have only itself to blame if it fails. World is the brainchild of Ralph de Toledano, a militant rightist. In each weekly issue, the left-hand pages are devoted to government news, those on the right (naturally) to private news. All pages are equally badly dummied, and most of the news is badly presented and of little consequence. Stories range from the "World Roundup," which in a recent number was entitled, "Unrest, Gloom Persist in Most Global Hotspots," to the minutiae of "This Spinning World." One "Spinning World" item...
...brainchild of a Castroite bloc of Deputies, and supported by extreme right-wing businessmen fearful of foreign competition, the bill posed such a threat to badly needed investment dollars that even do-little Prime Minister Neves was trying to get it watered down in the Senate. (President Goulart declared in favor of the bill.) Moreira Salles' finance ministry estimated that the measure would cost Brazil $250 million a year in investment and cause unemployment for 1,000,000 Brazilians. At week's end, the cruzeiro plummeted to a new record low of 400 to the dollar...
...original editors could not have known that their brainchild was destined to survive with incredible stamina an epidemic of wars, fierce competition, and depression, and to emerge as today's thriving enterprise which calls itself the Harvard CRIMSON...
...brainchild of Chase Manhattan's personable president, David Rockefeller, 45, the new building unmistakably bears the Rockefeller touch. To decorate it, Rockefeller sparked the purchase of $500,000 worth of art, ranging from African primitives to a rectangle of muted colors by Abstractionist Kenzo Okada. In Rockefeller's private washroom hangs a color lithograph by Cezanne...