Word: braine
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Dates: during 1960-1969
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Bertelsmann grew so fast that a few years ago it wobbled. "Our old patriarchal form of management collapsed," says Mohn. "We were practically forced into decentralization." With techniques gleaned from U.S. magazines and books and his biennial brain-picking visits to the U.S., he split Bertelsmann into 44 subsidiaries, each with its own boss and its own specialized function, such as printing, warehousing and collecting bills. Delegating with skill, he told managers: "I don't care what you do-as long as everybody in the company provides the world's best solution to his particular problem." Whenever...
...Tonight (Grove Press; $5) reads like the first crude script of a Harlow movie-happy but sappy, and crammed with such insights as: "Funny that a man should want you tanned all over." An earnest preface suggests that the girl who brought back the bosom also had a brain, but on the textual evidence, it can be said that she was at most a size 32A in the literary department...
...Hoagland's hunch seemed to pay off. Methylphenidate not only roused would-be suicides from their comas, but it was also effective for patients suffering from coma resulting from brain damage and liver failure. For the first time, such patients were able to swallow food and medication, cough up sputum and mucus, thus avoiding one of coma's worst complications, suffocation...
...Does It Work? Now director of the Army Medical Research Laboratory at Fort Knox, Dr. Hoagland is still not sure how methylphenidate works. Like other analeptic drugs, it may stimulate the subcortical region of the brain and help control general alertness; it also seems to stimulate the respiratory center. But why does methylphenidate appear to be safer than other drugs? Dr. Hoagland suspects that the answers may eventually be traced to the drug's rapid excretion from the bloodstream and into the urine. "But until we understand more about coma," says he, "we cannot hope to understand Ritalin." Meanwhile...
...came out of exile to tutor Emperor Claudius' unstable stepson Nero and was rewarded for his pains several years later when his onetime student ordered him to commit suicide. At least Nero recognized greatness; ordinary mortals died by torture when a shadow crossed the Emperor's demented brain. In this threadbare, novelistic pastiche, Vincent Sheean treats Seneca far worse. Though the historical Seneca was second only to Cicero as an exponent of Stoicism, Sheean's Seneca has only windy self-pity and a maundering facility with cosmic clichés ("In my opinion the wickedest and unworthiest...