Word: braine
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...patch, pill and gum, work by weaning the smoker off nicotine gradually, usually over a period of weeks or months. Bupropion, on the other hand, is an antidepressant, which does not contain nicotine; instead, it works to curb nicotine cravings by interfering with the reward circuit in the brain, where addictions - to nicotine and other drugs, or behaviors - are reinforced. Nationally, about 70% to 80% of smokers say they want to quit, but any single attempt, regardless of the quitting method, is on average only 30% successful...
...with genes that more efficiently code for bupropion breakdown respond better to the drug, while people with genetic variants that improve cell communication - also called adhesion - seem to have an easier time overall in quitting. That makes sense, since addictive behaviors such as smoking are deeply ingrained in the brain, and are strongly tied to social and environmental triggers. That network of neural connections, once cemented, is tough to break. But having certain versions of genes that facilitate neural flexibility - easing the uncoupling of certain brain connections and replacing them with new habits - could, says Rose, help people to quit...
Alcoholic energy drinks aren't just a crime against taste - worse, they trick your brain into believing you're not as drunk as you are. Bottom line: have a real beer instead. If your beverage of choice carries a silly name like Tilt, you're probably too young to drink anyway...
Rescorla had once led soldiers through the night in the Vietcong-controlled Central Highlands of Vietnam. He knew the brain responded poorly to fear - but he also knew it could be distracted. Back then, he had calmed his men by singing Cornish songs from his youth. Now, in the crowded stairwell, Rescorla sang into the bullhorn. "Men of Cornwall stand ye steady. It cannot be ever said ye for the battle were not ready. Stand and never yield...
...series of dishes, including a tasty salad with Queen Atta ants, stinkbugs and, best of all, waxworms, whose popcorn-size larvae are meaty and flavorful. But I don't look too closely. Gordon likes to say that when you try to eat insects, there's a dialogue between your brain, which says bugs can be good for you, and your stomach, which is ready to revolt. I know my brain is right, but as Gordon says, "The stomach always votes last...