Word: braine
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...China emerges as an international power [Jan. 22], the West must be wary of a brain drain. In order to be a manufacturing giant, the Chinese must get all the know-how as well. As capitalist businesses become increasingly focused on earning quarterly profits through low-cost production, they lose sight of the greater long-term value of their intellectual resources and will lose their markets in the end. The Chinese have a reputation for endurance. Alan Benson Berlin...
...Fewer than 20% of the ads, says Dr. Joshua Freedman, one of the neuroscientists involved in the study, triggered nerve activity in the ventral striatum, or the reward and satisfaction areas of the brain - those areas that are known to be involved in making associations and forming connections with people or things. (By comparison, over 50% of last year 's Super Bowl ads activated these regions.) The majority of this year 's commercials, on the other hand, predominantly activated anxiety regions of the brain, centered around the amygdala, the hub of our fear and emotional responses. "To me, that means...
...Normally, says Freedman, with effective ads scientists expect to see multiple areas of the brain light up - everything from the fear and anxiety regions to the reward areas, as people weigh and balance what they are seeing and how they are interpret what they see. "Typically what you see is different parts of the brain activated at the same time," he says. "The big surprise this year was just seeing the amygdala activated alone in so many...
...little love" and spreads goodwill rather than violence. And, in a sign of the emergence of user-generated content, Frito-Lay 's Doritos ad, which was both created by a consumer and voted on by consumers in an online contest, also ranked high as a trigger for the brain 's reward circuit. The ads that elicited little response in the ventral striatum, according to the UCLA study, included Robert Goulet 's turn as an office gremlin for Emerald Nuts and Sprint 's commercial for "connectile dysfunction...
...study Mao's books for many hours a day was a depressing occupation for me, his victim. I turned instead to the Tang dynasty poetry I had learned as a schoolgirl. It really amazed me that I was able to dig out from the deep recesses of my brain verses that had lain dormant for decades. Whenever I managed to piece together a whole poem, I felt a sense of happy accomplishment. My persistent efforts to maintain sanity had a measure of success. But there were still moments when I was so burdened with hunger and misery that...