Word: braine
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...Other wounds are invisible but palpable. The most common wound for returning soldiers is brain injury. Some of these, as in Jeff Lucey?s case, are undiagnosed. Other soldiers find that the military refuses to diagnose their lingering malaise as post-traumatic stress disorder. As they were not issued proper protective gear for their uniforms and their tanks while in Iraq, they are too often denied treatment for the wounds they suffered there and brought home with them...
...daughter Alexandra, 5, who is climbing all over him. And now Sestak starts telling a story about when Alex was in the hospital because she "had a little tree growing." Alex looks up at her father and interrupts: "Dad, it was a tumor." It was, in fact, a malignant brain tumor. After surgery and months of chemotherapy, the cancer is in remission. In the rush to define the 2006 campaign as a national political event that will send a crucial message-thumbs up or down on George W. Bush-it is easy to forget that there are 435 separate House...
...recent Wednesday night, Eleanor Phipp spent and hour watching commercial television. Nothing unusual about that--except that Phipp, 30, was in a dark room at a South London medical center, lying inside a loudly whirring functional magnetic resonance imaging (fMRI) scanner that mapped her brain as video images flickered before her eyes. Brain scanners, which use radio waves and a powerful magnetic field to trace oxygenated blood to areas of neural activity, are used mainly to study or diagnose brain diseases. But Phipp's brain was being scrutinized by researchers to see how it reacted to the TV pictures--specifically...
...study is being run by Neurosense, a consulting firm based in Oxford, England, and a leader in the fast-growing industry called neuromarketing. Neuromarketing uses neuroscience--particularly fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy...
...students. The extensive teaching staff for both classes produced a balanced compromise between labs, problem sets, and midterms. Yes, there are two midterms in each class, but they’re nothing to cry about. The problems sets are due weekly and won’t fry any brain cells as long as you don’t start them Thursday night at 11 PM. The labs aren’t always relevant to the course, but they’re easy points. If you’re having trouble with the work, the capable TFs are happy to assist...