Word: brained
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Dates: during 2000-2009
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...asked one group to rinse with a sugar-based drink and another to rinse with an artificially sweetened drink. Then he took a third group of volunteers, asked each of them to rinse with the same solutions, and put them through an MRI scanner to see whether their brain reacted similarly to the two beverages...
...surprise, they did not. The sugar-drinking volunteers showed activity in the reward and pleasure centers of the brain, while those drinking the artificially sweetened beverages did not. Chambers suspects that it's this activation of the brain that explains the enhanced performance effect of sugary energy drinks during short workouts. This theory is supported by other studies in which researchers infused carbohydrate sugar solutions directly into the body intravenously - in those cases, subjects experienced no improvement in their physical performance...
...Chambers' work supports the idea that the brain plays a critical role in pushing the body to achieve optimum performance. When the mouth tastes sugar, it may anticipate an influx of added fuel and therefore trigger the satisfaction and reward areas of the brain, in turn egging the body on to do more. At Loughborough University in Britain, Clyde Williams, emeritus professor of sports science, and his team found that distance runners on a treadmill selected faster running speeds after swishing with a sugared energy drink than with a placebo solution...
...spending]. And President Bush has to be held principally responsible for that. You cannot lead with your chin on social issues; they tried that a few years ago and got themselves in trouble," he says, referring to episodes like the Terri Schiavo controversy, when Congress tried to prevent a brain-dead woman in Florida from being taken off life support...
...perceived as insecure now," Gibson says. Robert Walters is placing a large number of executive and management talent into health care and the pharmaceutical industry. "It's getting fantastic people from I.T. and banking - people that [those industries] wouldn't normally be able to employ." But Gibson says the brain drain from old-guard companies may not last. "Media spent so much time beating up on these companies," he says. "They will bounce back...